Privacy policy

The Purpose of a Privacy Policy

A Privacy Policy is a key aspect of any online business. It’s an important statement that discloses the kinds of personal information collected from site visitors and customers, what is done with it, who it is shared with, and much more.

When we use the term personal information, we are referring to a number of different things. Generally speaking:

  • First and last names
  • Billing/shipping addresses
  • Email addresses
  • Phone numbers
  • Social Security information
  • Credit card or other payment details
  • IP addresses

Handling this kind of information correctly should be a priority of any business — whether you’re online or not. And even if you’re not an ecommerce or commercial business, it’s highly likely that you still retain personal information somewhere on your site such as for email sign-up or site registration.

If you require users to sign up for an account, request contact details for marketing and communication purposes, or use analytics tracking on your site (like Google Analytics), then the need for a Privacy Policy extends to you.